10 Must Have Shopify Apps in 2024

10 Must Have Shopify Apps in 2024

Published at: 11/10/2024

Choosing the right apps for your Shopify store can take your business to the next level, from customer engagement to sales to operations. From post purchase upsell tools to customisable invoice generators and referral marketing apps each one on this list brings something different. Whether you’re new to Shopify or looking to scale these 10 must have apps are designed to drive growth and optimise your store across every part of your business.

Recommended Apps

1. Kaching Bundle Quantity Breaks

Kaching Bundle Quantity Breaks

Kaching Bundle Quantity Breaks is a Shopify app that helps merchants increase sales by offering discounts on bundles and quantity breaks. Perfect for stores that want to increase average order value by getting customers to buy in bulk or combine multiple products at a discount. Easy setup and customisable options means store owners can create great offers and attract higher spending customers.

Features:

  • Flexible Bundle Discounts: Offer discounts based on quantity.
  • Customizable Display: Style the discount banners to match your store’s brand.
  • Automatic Discount Application: Discounts apply at checkout, no coupon codes required.
  • Upsell Opportunities: Display discounts and quantity breaks on product pages to get customers to buy more.
  • • Analytics and Tracking: See bundle performance, conversion rates and sales from bundles to optimise offers.

Pricing:

  • Free plan
  • Essential plan: $14.99/month
  • Pro plan: $27.99/month

Pros:

  • Increases average order value
  • Easy setup
  • Branding options
  • Upselling

Cons:

  • Limited features on free plan
  • Pricey pro features cost more

2. Omnisend

Omnisend

Omnisend is an all-in-one email and SMS marketing platform for e-commerce businesses, on Shopify. With Omnisend merchants can create automated marketing campaigns that work across email, SMS and push notifications. Perfect for stores that want to simplify their communication and optimise customer engagement with targeted messaging.

Features:

  • Drag-and-Drop Email Builder: Create beautiful branded emails with Omnisend’s drag-and-drop editor and pre-built templates.
  • SMS Marketing: Send SMS within the same workflow as emails for multi-channel marketing.
  • Automation Workflows: Welcome messages, cart recovery, order confirmations and post purchase follow-ups to engage customers at key moments.
  • Segmentation and Targeting: Segment customers by behaviour, purchase history and more to deliver personalised content.
  • A/B Testing and Analytics: Run A/B tests to see which campaigns perform best and analyse results through the analytics dashboard.

Pricing:

  • Free plan: 500 emails/month
  • Standard plan: $16/month up to 6,000 emails/month
  • Pro plan: $59/month up to 39,000 emails/month

Pros:

  • Multi-channel marketing
  • Simple automation
  • Free plan
  • Seamless Shopify integration

Cons:

  • Free plan up to 500 emails
  • Pricing goes up with growth

3. Essential

Essential

Essential Trust Badges & Icons is a Shopify app that boosts store credibility by displaying customisable trust badges, payment icons and banners. These visual elements will reassure customers about the store and increase conversions and reduce cart abandonment.

Features:

  • Icon Library: Huge range of icons including payment methods, security badges and shipping indicators to suit all stores.
  • Customisation: Adjust size, colour and style of badges to match your store branding.
  • Placement: Place badges on product pages, cart pages, footers or any custom location to maximise visibility.
  • Mobile Friendly: Badges will display correctly on all devices so customer experience is consistent.

Pricing:

  • Free plan: 5,000 monthly views
  • Starter plan: $6.99/month 20,000 monthly views
  • Essential plan: $9.99/month 50,000 monthly views
  • Professional plan: $29.99/month unlimited monthly views

Pros:

  • Trust building
  • User friendly
  • Scalable plans

Cons:

  • Limited free plan
  • Advanced features require higher plans

4. Corner

Corner

Corner Free Gift & Cart Upsell is a Shopify app that adds to the shopping experience by offering customisable cart drawers, free gifts and in-cart upsell. Increases average order value (AOV) and streamlines checkout for customers.

Features:

  • Custom Cart Drawer: Match cart drawer to your store branding for a seamless shopping experience.
  • Free Gift Campaigns: Set up campaigns to offer free gifts based on cart value or specific products to encourage more spending.
  • In-Cart Upsells: Show related products or products bought together in the cart to encourage more sales.
  • One-Click Upsells: Add checkboxes for services like gift wrapping so customers can add extra with one click.
  • Multi-Tier Progress Bar: Show customers their progress towards free gifts or free shipping so they can add more to cart.

Pricing:

  • Free plan
  • Basic Shopify plan: $15/month
  • Shopify plan: $29/month
  • Advanced Shopify plan: $59/month

Pros:

  • 7 day free trial
  • Increases AOV
  • User Friendly
  • Flexible Customisation

Cons:

  • Cost for advanced features

5. Rushy Scarcity Countdown Timer

Rushy Scarcity Countdown Timer

Rushy Scarcity Countdown Timer is a Shopify app that creates urgency by adding a countdown timer to your product pages, cart page and slide cart drawer. This feature encourages customers to buy now and increase conversions and reduce cart abandonment.

Features:

  • Customizable Countdown Timer: Add countdown timer to various parts of your store, product pages and cart pages to create urgency.
  • Auto Cart Clear: Optionally set the app to clear the customer's cart when timer reaches zero to emphasis the urgency to buy.
  • Product Specific Timers: Apply timer to specific products to create urgency for certain products or promotions.
  • Holiday Presets: Use pre-designed timer presets for major holidays like Black Friday, Cyber Monday, Christmas and New Year's to boost seasonal promotions.
  • Reserved Cart Alerts: Show alerts that items are reserved for a limited time to encourage faster checkout.

Pricing:

  • Monthly plan: $4.99/month

Pros:

  • Creates urgency
  • Easy to integrate
  • Affordable
  • Customisable

Cons:

  • Doesn't work at checkout

6. Judge.me

Judge.me

Judge.me Product Reviews is a Shopify app to help merchants collect and display customer reviews, photos and videos to build trust and increase sales. It has many features to enhance user generated content on your store.

Features:

  • Unlimited Review Requests
  • Photo and Video Reviews
  • Customizable Widgets: Display reviews with various widgets like carousels and badges that can be customised to match your store branding.
  • SEO Rich Snippets: Increase your store visibility on search engines by showing star ratings in search results.

Pricing:

  • Forever free plan
  • Awesome plan: $15/month

Pros:

  • Free plan is comprehensive
  • Cheap premium plan
  • User friendly
  • Provides credibility

Cons:

  • Limited customisation in free plan

7. AfterSell

AfterSell

AfterSell Post Purchase Upsell is a Shopify app to help merchants to increase average order value (AOV) by offering post purchase upsell and downsell. This app enhances thank you page and checkout process by providing personalised product recommendations that will increase sales without interrupting the customer’s checkout flow.

Features:

  • One Click Upsells/Downsells: Create and show upsell and downsell offers that customers can accept with one click, without re-entering payment details.
  • Thank You Page Customisation: Add reviews, FAQs, cross-sells and network offers to thank you page to engage customers more.
  • Checkout Page Customisation: For Shopify Plus, integrate upsell offers and social proof into the checkout page.
  • Advanced Targeting: Use precise targeting and rules to trigger upsell offers based on cart value, customer tags, language, UTM parameters.
  • Analytics: Advanced analytics to track upsell campaign performance and optimise for better results.

Pricing:

  • $34.99/month: Up to 500 orders.
  • $54.99/month: Up to 1,000 orders.
  • $99.99/month: Up to 2,000 orders.

Pros:

  • One click upsell and downsell creation
  • Customisable thank you page
  • Advanced targeting
  • Analytics

Cons:

  • Functionality issues
  • Support response time

8. Sufio

Sufio

Sufio: Professional Invoices is a Shopify app to automate invoices, credit notes and other financial documents. It covers local legislation in over 50 countries so it’s perfect for international businesses.

Features:

  • Automated Document Generation: Create and send invoices, credit notes, receipts and reminders for every Shopify order.
  • Legislation Compliance: Generate documents that comply with local laws in more than 50 countries.
  • Customisation: Add your logo, brand colours and premium fonts to your templates to keep your brand consistent.
  • Bulk Operations: Print or download thousands of PDF invoices at once for easy sharing and record keeping.
  • B2B Sales Support: Validate EU VAT numbers and set customers as tax exempt to enable B2B sales.

Pricing:

  • Starter: $7/month – 15 invoices per month
  • Growth: $19/month – 50 invoices per month
  • Professional: $49/month – 5,000 invoices per month
  • Premium: $129/month – Unlimited invoices

Pros:

  • 14 day free trial
  • Automated invoicing
  • Compliant with laws
  • Highly customised

Cons:

  • Invoice limits for lower plans

9. Printful

Printful

Printful: Print on Demand is a Shopify app to create and sell custom products without inventory or upfront costs. By integrating with Shopify, Printful automates the fulfillment process so you can focus on design and marketing.

Features:

  • Huge Product Catalog: Access to thousands of customizable products, apparel, accessories and home goods to add to your store.
  • Design Tools: Use Printful’s Design Maker to create your own design or upload existing ones to speed up product creation.
  • Automated Fulfillment: When an order is placed Printful will print, package and ship to your customer so it’s a seamless experience.
  • Branding Options: Add custom labels, packaging inserts and packing slips to your products to give a professional touch.
  • Global Fulfillment Centers: Get faster shipping and lower costs with Printful’s network of fulfillment centers around the world.

Pricing:

  • Free plan
  • Printful Growth: $24.99/month, up to 30% off all products

Pros:

  • No investment in inventory
  • High quality products
  • Scalability

Cons:

  • Product costs

10. Referral Candy

Referral Candy

ReferralCandy is a Shopify app to help merchants increase sales through customer referrals. By incentivising existing customers to refer friends and family businesses can tap into word of mouth marketing to grow their customer base.

Features:

  • Automated Referral Program: Set up a referral program that runs automatically and rewards customers for successful referrals without any manual intervention.
  • Customizable Rewards: Offer discounts, cash or custom gifts to incentivise referrals, tailor the program to your brand.
  • Analytics Dashboard: Get detailed analytics to track your referral program performance, referral rates and sales generated.
  • Fraud Detection: Built in fraud detection to ensure the integrity of your referral program and detect and prevent suspicious activities.

Pricing:

  • Premium: $59/month + 3.5% commission on successful referrals.
  • Plus: $299/month + 1.5% commission on successful referrals.
  • Enterprise: $24,000/year.

Pros:

  • 14 day free trial
  • Scalable solutions
  • Easy setup

Cons:

  • Commission fees
  • Cost of advanced features
Once you have these apps set up consider checking out more tools to further enhance your store. If you want to improve search engine visibility our guide to the 9 Best Shopify SEO Apps is a great place to start. And if customer trust is important don’t miss our article on the 7 Best Shopify Review Apps in 2024 where we feature apps that show real customer reviews. Together these resources have everything you need to create an optimised high performing Shopify store that engages and retains customers.

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